The Problem
To design a holistic banking experience for users without compromising transparency and aesthetics to provide a simple and clear solution for the user’s financial journey
The Goal
MONEY app’s goal is to present an innovative user-centered approach to financial services design.
- Testing the usability of the future product and customer reaction even before coding is started
- Providing an engaging real-life touch and feel the experience of the product to impress your stakeholders or investors
- Setting up final product interaction and features to the development team
My Role
I assumed the position of a lead product designer so I was in charge of all the core activities in the designing of the product by applying key design skills across the project. These activities include (but not limited to) the planning and management of the project, primary and secondary research on the user’s key challenges, concept design ( sketches, low fidelity-wireframes, user flows, interaction design model), high-fidelity prototyping, usability testing, iterations and solution design of a high fidelity prototype
Research Methods and Findings
When analyzing banking expectations from users, I figured it is a lot of an emotional journey. Something that will make customers love our online banking, inspire them, and enable them to truly enjoy and benefit from the experience. So we set out to find out what their passions are. Through interviews and poll research, we came to understand their needs and interests.
- Identifying the primary user scenarios
- Analyzing and determining key app functionality
- Creating information architecture
- Creating a delightful design
